Eames Institute, CA // Marketing Manager (Social Media & Email) // September 2022-Current

Build and lead marketing initiatives through experimental and high-impact social and email marketing campaigns for a startup non-profit. Manage media spend and collaborate/manage external resources. Manage feedback and collaborate with internal stakeholders to create buy-in for company-wide initiatives. 

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Freelance ACD/Copywriter // April 2021-Current

Write right. Leave nothing left. Client include: Hubspot, Logitech, Little Passports.

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Pandora Media, Oakland, CA // ACD/Copywriter, April 2018-April 2021

Concept and produce a variety of creative content for the Pandora brand on paid/owned channels while managing a team of freelance/full-time writers. Pitch/create custom on-platform content for strategic media partners in Automotive, CPG, Electronics, QSR, and Financial Services sectors. Maintain a consistent voice and tone while adapting for channel best practices across CRM/email, DR, video, and social. 

 

Highlight: Concepting and creating a Women's History Month event with an all-female cast and female-led crew.

 

Pottery Barn Kids, San Francisco, CA // Copywriter, October 2017-April 2018

Copywriting and editing for a global brick-and-mortar retailer. Print copywriting/editing for all catalogs, E-com copywriting/editing for site features, SEO articles, paid social posts, and seasonal product copy.

 

Highlight: Seeing my words in print for the first time.

 

FCB West, San Francisco, CA // Jr. Copywriter March 2016-October 2017

Responsible for creative campaign development, production, and creation of all campaign assets supporting Ghirardelli SQUARES, Chocolate Covered Snacks, and Intense Dark range of products. Successfully created a fresh look and feel for the Ghirardelli brand launching the seasons “Best Dressed Snack,” as well as the SQUARES Holiday campaign, “The Holidays Start at Square One.” Created a 30-day spring-themed calendar featuring bespoke online and offline activations for Clorox’s Spring Cleaning range of products and bleach innovations. Launched Clorox’s biggest bleach innovation in 10 years with digital, TV, and social assets. Research, concept development, and production for a variety of pitches for QSR, Cosmetics, and CPG categories.

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Highlight: Doing the Carlton dance with Alfonso Ribeiro.

 

FCB West, San Francisco, CA // Account Executive, Electronic Arts, May 2014–March 2016

Promoted from Assistant Account Executive to Account Executive to support globally-focussed, digitally-driven, gaming and retail brands. Launched EA’s PC subscription-based service, Origin Access. Supported launch of Dragon Age: Inquisition, The Sims 4, and Battlefield: Hardline. Launched Levi’s Women’s Denim Collection. Supported launch of Men’s 501CT. Supported and managed the development and localization of global TV, print, and digital campaigns including budget tracking, vendor comms, and overall project management.

 

Highlight: Successfully executing a voiceover completely in Simlish.
 

Education:

• Auckland University of Technology 

• Bachelor of Business, Double Major in Design and Advertising  

• 2011 Dean’s Award for Top Design Graduate

Other:

• Built By Girls, Oakland // Mentor, June 2018-December 2019

• Mortar, San Francisco, CA // Business Development Coordinator, October 2012–May 2014

• Boom Media, Auckland, NZ // Account Manager, November 2010-November 2011.