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GHIRARDELLI

Dressing up Ghirardelli's latest dip into the snack category. 

Medium

Video, Rich Media

Client

Ghirardelli

Role

Copywriter

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Ghirardelli's #BestDressedSnack zigged from the sickly sweet "bite and smile" campaigns of the chocolate world and brought and haute-new look to the snack category.

We partnered with animation experts, The Mill, to bring prêt-a-porter polish and cutting-edge style from head to toe.

Author and influential stylist to the stars Bobbie Thomas helped garner native attention to the campaign and the next big thing in high-fashion snacking.

#BestDressedSnack was featured in LBB, AdAge and Creativity Online.

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