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GHIRARDELLI
Dressing up Ghirardelli's latest dip into the snack category.
Medium
Video, Rich Media
Client
Ghirardelli
Role
Copywriter
Ghirardelli's #BestDressedSnack zigged from the sickly sweet "bite and smile" campaigns of the chocolate world and brought and haute-new look to the snack category.
We partnered with animation experts, The Mill, to bring prêt-a-porter polish and cutting-edge style from head to toe.
Author and influential stylist to the stars Bobbie Thomas helped garner native attention to the campaign and the next big thing in high-fashion snacking.
#BestDressedSnack was featured in LBB, AdAge and Creativity Online.
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