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CLOROMAX
To launch Clorox's largest bleach innovation in 10 years, we created a streamable gameshow hosted by none other than Alfonso Ribeiro.
Medium
Video, Social
Client
Clorox
Role
Copywriter
We drew up excitement for the
30-minute "What The Mess" livestream event with teaser content on Facebook Live. Cheesy? You betcha.
Evergreen promotion was supported by a nacho-filled :30 TV demo.
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