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Logitech - New Age of Play

The future of gaming is now.

Medium

Digital Video, Retail, Social

Client

Logitech

Role

ACD/Copywriter

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Gaming gear is largely catered to male-dominated tastes, fits, and styles. And yet, nearly fifty percent of gamers identify as women. In a world of “pink and shrink”, the Aurora Collection owns its array of light, ethereal colorways and doesn't shy away from its powerful specs. 

“New Age of Play” amplified our strategic and product-driven insights. With a rich narrative driven by player motivation and product integrity, we highlighted diversity, positivity, style, and substance. 

As ACD/Copywriter, my role was to name the products, as well as concept, write, present, create, and produce the 360 campaign alongside the Logitech team and our production partners.

© 2024

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