Logitech - New Age of Play

Gaming gear is largely catered to male-dominated tastes, fits, and styles. And yet, nearly fifty percent of gamers identify as women. In a world of “pink and shrink”, the Aurora Collection owns its array of light, ethereal colorways and doesn't shy away from its powerful specs. 

​

​“New Age of Play” amplified our strategic and product-driven insights. With a rich narrative driven by player motivation and product integrity, we highlighted diversity, positivity, style, and substance. 

As ACD/Copywriter, my role was to name the products, as well as concept, write, present, create, and produce the 360 campaign alongside the Logitech team and our production partners.