Pandora LIVE
Launching and promoting free virtual concert experiences for listeners nationwide.
Medium
Client
Livestream event
Pandora
Role
ACD/Copywriter
When the world was rocked by a pandemic, we decided the show must go on. Partnering with every line of business, our team produced and edited groundbreaking virtual events for the world's hottest artists, including Gwen Stefani, Dua Lipa, Sech, The Killers, Kane Brown, Dolly Parton, and Mickey Guyton.
From games to interviews, performances and sponsored content, each event consisted of hundreds of complex, custom creative deliverables, all managed by myself and our in-house team.
Take a look at the case study below to see the full rundown of what it took to put together this incredible events franchise, all from home.
CONTENT RUNDOWN
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Sponsor assets
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Performance + interview
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Host scripts + interview questions
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Artist scripts
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CRM, email, social + on-platfrom radio promotion
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Meet-and-greet sizzle video
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Scripting + production of custom content
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All associated UI graphics + copy
Results
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Kane Brown's song won best performance for LiveXLive awards–the only branded performance to do so.
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60.1k fans watched Dua Lipa's event, outselling even the largest stadiums.
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Coverage in Billboard, Vogue, Teen Vogue, The New York Times and Newsweek.
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Average watch time > 10 minutes
